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When Delphi approached us with the concept of creating an X-ray themed car project we couldn’t wait to get on board. The design aimed to give the impression the car was partially-transparent, revealing only the mechanical and electrical Delphi products below the skin of the car in order to promote specific Delphi products.
Over 20 hours were spent producing the printed graphics for the car by our designer Liam, who produced 3D renders for each angle of the vehicle, which were then customised, shaped and sized to suit each body panel.
We spent time with Delphi brainstorming ideas that would creatively illustrate the range of products and technology that the business offers. Aidan, our in house Graphic Designer came up with the perfect finishing touch for the project, customised wheel covers. This wasn’t something we had done before but the idea perfectly illustrated the Delphi products that would be fitted to vehicles in areas behind the wheel that may have been forgotten.
It was really important for us to get a high quality print finish to emphasise the intricate design and give it that realistic look. The graphics were then printed in-house onto the latest 3M 480 vinyl wrapping material, this material provides more fitting flexibility and a very good quality print finish. For the rear windows, a specialist Contravision film is used, which allows the graphics to be seen from the outside, but it is still possible to see outside from within the car interior.
We fitted customised wheel covers which had printed graphics on to illustrate the Delphi products that would be fitted to vehicles in areas behind the wheel, which helps to perfectly illustrate the range of products and technology that the business offers.
The car was exhibited and used to promote the business at various automotive trade events including Automechanika in Birmingham (see below image), where it was center stage.
We loved seeing Delphi’s vision and ideas come alive throughout this project – it allowed us to think outside the box to make their idea a reality. To discuss a project or get a quotation, email us at firstname.lastname@example.org
Thank you to Delphi for the project; visit them at www.delphi.com